Thursday, September 17, 2009

Using Anchor Text

Anchor text is very important as it is directly responsible to what keywords site will be ranking in search engines. However, they have to be selected wisely.
If most incoming links to your site has anchor text “Zoo” then it is 100% likely that the site won’t rank for “Gardening” keywords as it is optimized for “Zoo”. This means that website owner have to select correct keywords.
Once a niche is selected, it is important to understand that there are heavy keywords and easy (low searched keywords). For example, selecting “weight loss” as the keyword to optimize for would be very unproductive as there are very serious competitors.
It is recommended to select less searched keywords with less competition, in this example, it would be easier to target “weight loss pills”, but even this is competitive. Your real keywords should start like this:


weight loss diet pills
best weight loss pills
weight loss pills review
herbal weight loss pills
natural weight loss pills
Although these keywords could receive only couple hundred searches a month, it is quite important to start with them as they represent the very bottom (long tail) and have little competition in search engines.
One important thing to mention is that all these keywords have word “weight loss” in them. So the site will rank for many keywords and as link numbers increase, the site will gradually move up in rankings for all these keywords. In 3 to 6 months site could have established quite strong positions for some moderate searched keywords.


To get a surfer to move from your site to ours, you need to incorporate a link in your website. You can link to another website through either a text link or an image. The code for this usually looks something like this:
Secret Of Our Life
This will create a text link that says “Secret Of Our Life” and link to the page
“http://www.rahasia-masa-depan.blogspot.com">”.
This link would be fine if you didn't want credit for sending your surfer. But with affiliate marketing, you need to get credit for the people you send. Therefore, we use tracking software and give you a special link that enables our software to “see” your surfer. This way, when surfers comes from your website with your special link, we are able to give you credit for each and every sale you make.

It works much the same way when you want to link a banner or image, except it looks like this:
">
In the link codes section we provide you with the specific linking codes you need to drive surfers to whatever site you choose.

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