Thursday, September 17, 2009

Strategy: “Blogs”

Very simple but yet effective strategy is blogging. Blogging is good from couple of aspects, like:
- Blogs are free to create
- There are many different blogging services to use with different and very flexible features;
- Very important – blogs are search engine friendly content management systems (CMS) that can achieve high rankings in search engines even without knowing much about technical aspects of search engine optimization.

Here are few examples on what to write blogs:
- Blogs can be used to create diary about ones progress using some enlargement method. By posting different feelings, aspects, pictures, can create an interaction with audience.
- Another solution is using MoreNiche’s content articles and using them create different niche blogs, e.g. about exercises or SizeGenetics extender or weight loss products.
- Blog of course can be used as any regular website as long it allows customizing navigation, setting up categories.

What would be the blog strategy that works?
Basically the main goal is to create little blog network of 5-20 blogs that are on close topics to each other as well they should be aiming for low competition search terms. Usually it means either low searched term or also terms that are 3-4 and more words long.
Tools for keyword research:
-KeywordElite – is desktop tool with many keyword research features. This tool will collect you keywords from various places into numbers of thousands. It is used by most top SEO and PPC marketers.
-WordTrakcer – most popular online keyword research service, offers advanced keyword research and suggestions.

Key factor in blogging is to have keyword rich content and then link it between blogs and other sites targeting these specific keywords and pages. See MoreNiche linking guide for more details.
Each blog should be updated with 1-2 posts every other day or so. Blogs should achieve 10 or more posts each.
In a month’s time it would be quite realistic to achieve 100 visitors a day and earnings of $500 to 1000$ per month. Of course, some blogs will produce better and some not. Some will achieve higher rankings some will support these with links.
Of course, also one blog can be doing well as it would be easier to create unique content and gain more links. Regarding unique content and how to create it from MoreNiche content articles - see guide on avoiding duplicate content.

Strategy: “Mega-Site”
Mega site approach is good owner concentrates not only on very small niche and small content site like 10-20 page review site but goes after wide variety of topics that includes high competition and volume keywords as well as smaller sub keywords along with related niches / topics.
Examples: askmen.com, about.com
These sites relates to sexuality and different angles, men things and even mega-site about everything with many categories and sub categories like about.com
Core strategy is following:
- select the main keywords and their keyword categories and sometimes even more sub-subcategories;
- select related subjects and their categories;
- develop huge list of keywords of so called long tail (thousands of little keywords) that fits under the main topics;
- develop main topics (quickly) just to fill main categories;
- heavy development of long tail articles – this means creating articles on groups on these small keywords and optimizing them fast with couple good links. Usually this strategy will allow having 10’s of pages optimized within few shorts months and receive first targeted traffic;

As the long tail is being targeted and developed – the more traffic and more links are achieved which eventually will result in subcategory rankings and later in rankings of all main categories.

Here is simple example how it could look in practical world:
Category: weight loss
Sub-Category: weight loss pills
Sub-subcategory:
herbal weight loss pills
best weight loss pills
best weight loss pill
cheap weight loss diet pill
effective weight loss pill
diet free weight loss pill
Long Tail:
best weight loss pills review
top best weight loss pills
best recommended weight loss pill
best weight loss diet pills
best weight loss diet pill

These long tail keywords in some cases can be split in even more sub categories so it’s not necessarily limited to 3-4 levels but can go even in depth of 10 and more.
Important factor is that from these long tail keywords is easy to extract some related terms, for example: “diet pill”. This combination again will give us several dozens of keywords we could use to create other long tail and even subcategory level pages.
This strategy relies on the principle of uncovering different low searched low optimized keywords from different angles that relate to the main topics and then optimizing them for driving thousands and thousands of visitors from search engines and leading them from these long tail pages to your main pages like product reviews and sales pages.

Strategy: “Diversification”
This strategy is oriented towards creation of many sites and working with visitor from different angles. Basically diversification says it all. It can be applied on different niches, products and view points creating different sites to appeal to various visitor needs and capturing the sales from all these niches.
Several products within one niche
The core structure would look like pyramid starting with big generic site down to small product / visitor groups targeting mini sites and can be described like this:
- Main site – covers all methods and all products –it could be mini site about everything covering each topic briefly. It also could be a mega site and then many mini-sites around it.
- Category sites – several sites on each product category, e.g. exercises, devices, surgery, pumps. In some sites showing the greatness of technique and say surgery site showing articles and cases on how bad it is while recommending safe alternatives – exercises, devices, etc.
- Last level – in-depth review site for each product;


2 comments:

abecho said...

Nice tips bro.. Thanks for sharing...

masa depan said...

thx untuk infonya gan :)

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