What is Web Conversion Rate and How Do You Get That Number?

Website conversion rate is a mathematical formula that compares the incoming traffic to the number of sales during a specified time period. In most terms it is how many customers purchased compared to how many people were sent to your website. An average rate is 1%.

The rate is not just about sales, it also is used for landing pages, squeeze pages, email sign up pages, affiliate landing page, and any other web page that gets traffic. And remember, each of your web pages will have a different website conversion rate.

One easy way to find out what your rate is, is to gather data from your pay per click advertising campaigns, then look at your sales (number of customers) or email sign up numbers. You will need to pick a start and end date for both your sales and PPC campaigns to have your number come out correctly.

You should try a 1 or 2 week time frame at first. Look at your stats for your PPC campaign for that time frame, then get the number of customers, or email sign ups, during that same time period. You should be able to get this number from PayPal, Clickbank, your email autoresponder, or your other accounts. You now should have 2 numbers, number of PPC clicks and number of sales (or email sign ups).


Now for the easy math, and yes a calculator will help. Take your sales number times 100 = then divide that number by your PPC number. Your resulting number is your conversion rate (already in %). This is how the math is written out: sales * 100 / PPC = conversion rate in %.

For example, if you chose a 2 week period from the 1st to the the 15th, and if you had 50 customers (or sign ups), and you paid for 1,000 clicks, your conversion rate would be 5%. The math would look like this: (50 * 100 )/1,000 = 5 %). Another example, if you paid for 10,000 clicks and you had 100 customers, your conversion rate would be a 1% rate and the math would look like this: (100 * 100 ) / 10,000 = 1 %).

Now that you know what website conversion rate is and how to get your own numbers, your next step is to discover how to increase your rate. When you increase your rate, you increase your sales without increasing your traffic expenses.




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Develop Your Emotional Intelligence

Implementing existing strategies to make fast money is more possible today then it ever was before. With the advent of all the technology, you'll be able to find the solutions and answers to almost every problem or question out there. Having an exit strategy is one thing, but if you can't or won't implement it then it is absolutely useless. This goes back to having an action plan, something that allows you to follow along step by step, so you don't get to sidetracked. There are short term exit strategies that allow for you to make some fast money, and there are longer term strategies the will still make you money, just not the fast money.

Buying into the stock market can be scary venture for anyone with little or no knowledge of the workings. In order to give yourself the best possible chance to make both, fast money, as well as the long term consistent money, you have to educate yourself, and continue to learn on an ongoing basis. You also must be able to implement exiting strategies without letting your emotions factor in. This is where many people will have a difficult time. Emotional intelligence is one of the main components you'll need to develop in order to succeed in the 21st century. It will factor in to almost every decision you make, or don't make. By eliminating the emotional aspect, and learning how to change your emotional programming, you'll be implementing exiting strategies without another thought.

Channeling is a concept that is common in the stock market lingo. It allows for anyone to make fast money, with very little risk. When a stock price is at $10 and moves to $15, then back down to $10, and keeps this similar pattern, it is said to be moving sideways. This is your opportunity to get in at the low of $10, and then ride it up to $15. By implementing exiting strategies, without emotional involvement, you'll be making some fast money, virtually risk free. These types of stocks must be monitored for a period of time until there is a visible pattern that emerges. You should always do your due diligence in your studies of these stocks, either on your own or through a licensed broker or advisor.

Most people think that you can't make fast money in the real estate market. They think it is a buy and long term hold, so the thought of anything else never enters their minds. This is where your creative thinking will come into good use. Just because you've never bought a property with no money down, doesn't mean it can't be done...just because you've never seen a 40 foot shark, doesn't mean they don't exist. If there are people out there that have purchased property with little or no cash of their own down, and then flipped it to earn some fast money, then all you have to do is study and learn how they did it, and implement those steps yourself. But you must take action because results don't happen without actions.



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Affiliate Prorgam Currently In Peak Performance

In these days, more and more firms are setting up their business on the Internet. As a result, affiliate programs have risen in popularity as a strong internet marketing tool.

What the affiliates have to do is directing potential customers to the firms' website. These affiliates get rewarded for their promotional efforts. This is a wonderful way to make some extra money by making full use of the website. It is high time for you to take advantage of this chance to make easy money.

Affiliate marketing is a popular trend in these days and with the spread of the Internet, it will be the wave of the future. The Internet plays a crucial way in today living and good affiliate marketers know how to take advantage of it.

What you should keep in mind is that finding good affiliate partners is critical in the affiliate marketing. Good affiliate partners is related to how you make money and how much you can make.

If you want to improve your chances of success, you should learn from those who have done it successfully. Now there are many professional knowledge on the Internet which can help you learn what pitfalls to avoid. It can also save you time as you search for the perfect affiliate marketing program.

Thanks to today technology, there is an easy way to collect a lot of great affiliate marketing material without cluttering up your bookshelf. You can transmit a wide variety of affiliate marketing e-books directly to your Kindle or other e-book reading device.

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Students Can Make Money?

All students can do with a little extra cash. So what are some money making options for a student?

You could get a part time job. But let's be honest, most part time jobs aren't much fun. Nor do they pay fantastically well. Students often end up working long hours in a bar or restaurant for little money, others might get involved with part time manual work such as cleaning which might pay even less.

You will be pleased to hear that there are other options!

One thing that might appeal more to you is running a part time internet business. I strongly recommend this as an option for any student as this is something I have done myself.

Running a part time business online can benefit you three ways:

* You can make good money
* You are your own boss, and
* You can gain a lot of useful experience that can be used later on in life.

I imagine that as a student you will have a computer to help with your studies. If not, then you probably have easy access to a computer on campus or from a friend.

There are just two basic tools you need to run an online business - a computer and an internet connection.

Of course, you need a little bit of 'know how' also, but this knowledge can be surprisingly easy to obtain.

If you want to keep your online business simple then there are obvious options, such as selling unwanted items on eBay. You may have some old CDs, DVDs or books that you don't want any more that you can sell on eBay.

Selling this way will make you a bit of money but it is not hugely sustainable because you are soon likely to run out of stuff. To replenish stocks, you could visit some yard sales to buy things cheaply then resell them for a small profit on eBay.

As an alternative to eBay consider selling your unwanted items on Amazon, at the Amazon Marketplace. I have found it a really good site, to both buy and sell items. For example, I sometimes buy DVDs of TV series watch them and then sell them to someone else on Amazon. That way, the DVDs end up costing me just a few dollars rather than paying 30 dollars to buy them new. You can even come away with a profit sometimes!

But if you are REALLY SERIOUS about making a good income online (maybe a thousand or two thousand dollars a month - or even more) I would recommend doing what I did: be patient, take a long-term view and learn about marketing and selling over the internet.

It is important to try and get to grips with the following:

* Learn how to create and market a website: I spent some time learning how to create a website and just as importantly how to market a website... There are many ways to market a website online, for example you can use articles or you can use search engine marketing - such as Google AdWords).
* Create your own products and use affiliates: Once both things are in place, and you are generating traffic to your website, you can either send that traffic to another website - this means you will be an affiliate of that website and should earn yourself a commission on any sales made from traffic that you send to that website - or you can create your own products instead, maybe an ebook or marketing toolkit that you might then sell via your own website.

Before you get started on your own online venture it is very important to research the market to see what is selling, a good starting point could be a site called Flippa.com. Flippa is a site where you can buy ready-made websites, so by taking a look at the site you can see what the current trends are, for example which type of sites are in demand and trading well.

As with most things, the more you understand the more money you can ultimately make for yourself. So you can start at the easy end (little stress, modest profits) - trading on sites such as eBay or Amazon Marketplace - or you could put in the time and effort to develop expert knowledge and build up a credible part time business that might make you a thousand, two thousand dollars a month, maybe more.

Who knows... maybe a year from now you may be pleasantly surprised to discover how much you have earned online working part time!





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How to Finding Sites that Can Making Money!

An excellent additional income opportunity is one that you'll be able to study online, because you're working online naturally! You need a course of instruction that teaches you all you need to know about money making sites. You need step by step info on a daily basis that demonstrates to you the complete process and with somebody assisting you every step of the way with skilled advice. You need a course of instruction that requires using the Internet to sell products without handling them, but bringing in a commission from every purchase!

Again, the finest method to learn how to make money online is to get a step-by-step, one-on-one assistance and the direction that have made so many additional people just like yourself became successful. They'll tell you that they didn't learn how to create income online from eBooks to create income online. The finest method is by implementing what you learn as you learn. To do this, you want a system or surroundings that will allow you to implement and experience what you learn and guide you every step of the way.

If you would like to be successful in earning money online, the finest way is to pick a resource that is involved with your success. Such loyalty can easily be determined by the accessibility and type of ongoing support, tools, and direction that you need to earn income online. Nevertheless, it must not cost you your entire savings to get these tools. More significantly, you must be able to get all that you require from just one single source and with one payment. It could be each month or annually but it should be cost effective.

There are resources that will entice you with a lot of free offers but create the need to pay for supplemental needed tools. There are so several money making sites out there, believe me as I've signed on with a measure of them. To be reasonable, a few of the resources are adequate, and can meet particular needs. Nevertheless, the finest way is to gain access to a full set of resources at one site you merely can't yield to pursuit after the next best thing that appears to be profitable.





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How I Became a Full Time Online Entrepreneur

My experience in trying to learn how to do business online wasn't actually as pleasant and enjoying as a comfortable walk in the park would be for anyone. Believe me, I had my own share of struggles and sacrifices at first. However, because of my strong desire to really quit my day job and just create a consistent flow of income from the very comfort of my home someday, I was very willing to endure the long hours of study and countless other sacrifices I had to undertake in order to achieve my goal.

So, did I finally succeed in my endeavor to becoming an online entrepreneur and create a consistent & full time living from home someday? You bet I did. Although I don't believe in luck really, after only barely more than a year - I got what most would call a "lucky break" already. But I'm sure you would like to know what steps have I actually gone through to achieve such goal and how?


Here is my story.

The very first venture I took and experimented with which actually became an eye opener for me later on in my entire pursuit to create income online was none other than eBay. However, it did not take long for me to realize that this method of making money on the internet wasn't really for me but it did introduce me to a product that will spark the whole idea of how to really create an income online for me. This product was a package consisting of hundreds of ebooks teaching several different topics on how to make money online and how to market any product, business, or website on the internet.

The first significant step I took towards my online success was to actually buy that ebook product. I can still recall very well how too novice I was to the whole internet industry and the very nature of how to do any kind of business online. I started reading every ebook that was included in the package. It was very exhausting for me as I felt I was racing against time since I very badly wanted to start earning an income to prove to my self that this goal was very much achievable and the other reason was that so I could immediately recover my small investment for buying that product which was actually a big amount for me already at that time.

The first topic that caught my interest amongst the several ebooks that were inside that package was how to make money using Google's AdSense program. So I began researching on how to own a website which then lead me to building my first ever website. Having my own website later on introduced me to other ways of making money online including earning from affiliate programs.

Little did I know that after learning all that, I would now face the hardest part of the entire process which was the challenge of promoting my website. However, I knew at that moment that I was slowly but surely heading on towards my goal inch by inch as day goes by.

If you search the topic about promoting a website, you will find several different methods out there. I actually did try almost every proven method. But there is only one internet marketing method that I have proven effective and remains to be the main source of traffic for my websites - and that is the method of ranking my websites on top of the search engine pages.




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Brands are all around us today, and there are many companies who do nothing else apart from taking your product and business and creating an image in customers minds that is associated with the product or service. But how will you get branding to work for you?

First of all, let's have a look at the history of brands. Like most things, real mass-marketed brands originated in the UK. Industrialisation was pioneered in Britain in the 19th Century. Until then, most products were very localised and were mostly produced in small cottage industries.

After industrialisation blossomed, mass produced products were made available to a wider audience, but something was needed to make customers want to buy these new products that came from many miles away.

That something was marketing of brands. The word 'brand' is, as you have guessed it, the same thing as the mark that shows to whom a cow belongs. A bar of soap would be stamped or branded with the company logo. This meaning was then extended to include any show of company identity with a product.


The Bass brewery in Britain has a distinctive red triangle that they branded onto sides of their barrels. This is claimed as the world's oldest brand.

The role of a brand is to associate in the minds of your customer the idea or image of your product, company or service. People need to want the thing you are selling, and unless your thing is truly unique then you're going to have to do a good job of associating an image with your product to make customers want it.

Common images that are used for marketing are luxury, youthfulness, fun, or sexiness. Once a product is associated with one of these, it quickly becomes more than the sum of its parts, and people start to buy the brand rather than the actual product.

What this means to you is that your business or product needs to stand for something, and that something has to be fundamental to human nature. People want to be liked, respected, they want to be found sexy, they want to smell nice. Your business or product should appeal to one of these. Try to find a niche, and then stick to it. It takes a long time for people to associate the brand with you so don't keep changing it.

Once you've found your image, ensure that you are telling the truth. If your image is 'cheap' why are you charging 3 times as much as the next guy? Your reputation is 80% of the brand image. Your marketing can be excellent but if you don't deliver, be sure that the word will spread.

If you have a business established, and are looking to brand it, maybe you don't need to think of a new brand, just listen to what your existing customers have to say. How do they see you?

Think: how is your business or product better than the next one? If you know, then tell the world.




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How selecting niche keywords?

Selecting and finding those keywords is the most important part of website development if your ultimate goal is to drive targeted search engine traffic to your site. I guarantee if you do not spend some time on this step you will fail in your marketing efforts. Your GOOD keywords are the basis on which all of your search engine traffic will come from.
Since this is your site you may think you know what keywords and phrases people will use when searching for the information your site has. Most webmasters are usually quite off the mark in this regard.
As a matter of fact you probably don’t believe me. Do this, write down the top 5 keyword phrases that you think will bring your site traffic. Set this list aside and compare it with what you finally come up with after you go through the steps outlined below.

1.) Ask others – forums are great places to ask people questions like this. Affprogram.info, sitepoint.com, and many of the other popular marketing forums are great places to go. This is an important step because these are some “real” people that will be searching for what your website has to offer. After you get some keywords and phrases put them in a spreadsheet.


2. Expand Your Keywords into a List of Key Phrases
Starting with the obvious keyword build your spreadsheet like this:
Fish
Fish Lures
Fish Lures sales
Fish Lures Sales Pennsylvania
Fish Lures Sales Pennsylvania United States

3. Got to word tracker and take advantage of the free trial.
After you are all signed up enter in your one word keyword. So we would enter in “fish”. When you actually do the search you are returned a list of keyword phrases. The first
term is the same as the initial keyword you chose followed by a list of additional phrases.

4. Organize and plan the next steps.
You have now built up a sizable list of keywords, phrases, and search terms. Compare your results with what your polling in step one gave you.
The results you get from word tracker are fact. These are keywords that are actually used in real searches. Statistics don’t lie. Hopefully they would match what you wrote down but in reality they are probably much different.
Five to ten keywords or phrases are probably all the workload you want to start off. If your new at this and try to do more you will probably end just confusing yourself.

5. Prioritize your terms
There is a huge amount of competition for your primary keyword “search” but much less for the fifth through tenth ranked. Your word tracker results will tell you how popular each term is and how many searches are carried out for each keyword phrase. You should note that the amount of searches that word tracker lists doesn’t count Google. Google usually does about 8 to 10 times more than listed by wordtracker.
It’s unreasonable to expect to get top search position for any very popular search term as the competition is just too intense. It’s perfectly possible for the last term or one of the less popular terms and if you are serious about search engine traffic then you should be able to achieve good results for all of your other keyword phrases.
List your terms in REVERSE order and get to work making content. The reason we suggest doing them backwards is
that you should get good results from the less searched for terms and this will give you the results you are hoping for.
Ah yes, I omitted to tell you that building traffic is a tedious and time consuming pastime, but hey! Someone’s got to do it!

6. Putting your keyword phrases to work
This is the content generation part. It’s probably the next most important step.
What do I mean by this?
There are “hotspots” on your pages that search engines look for when they are indexing your pages.
These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about. You still need relevant content. One general rule is that you should write for people with search engines in mind.

7. Rinse, wash, and repeat for your other keyword phrases.
Keep going through your keyword list and making new pages. Once you have 10 or so pages you are probably ready to go live.



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On Site optimization

Using Meta-tags effectively
Meta-tags are the first thing Search Engines see. It's absolutely critical to your website optimization strategy.
Meta-tags are important to many search engines. While not all are still using them to categorize your website, many still use them to rank and prioritize your site. Meta-tags provide you the webmaster with a concise way of categorizing and defining your website. Don't believe that they aren't important, but proper usage is. Search engines have algorithms to prevent abuse and misleading information giving your site more weight. Don't cheat.

Keep META Tags Concise
Don't use the description and keywords section of the meta-tags to give too much information. Realize that search
engine databases are finite, and they do manage space. Keep your tags short and simple, and remember that search engines will penalize you for misusing or overusing meta-tags.


Use Proper Case
While this used to work many years ago, it's just not true anymore. Search engines don't want to display information in all caps, anymore than you want to look at it. Rest assured that you WILL GET PENALIZED for using all caps, and just don't do it.

If Possible, Avoid Doorway Pages
Doorway pages (Sometimes called bridge pages), redirect another user to a different page. These pages clutter up the search results and are really starting to upset people. You should note that using doorway pages is against Google’s (and most SE's) terms of service. Doorway pages are mostly associated with the META Refresh Tag.

Know what Keywords are Important to Optimize Your Page!
Some search engines only read the first portion of your webpage. Make sure your keywords and descriptions are accurate. We went over this above but I felt it was important enough that I had to stress how important this was for your on-site optimization.

Place Meta-tags at the Top of Your Document
View the source of a couple of highly ranked websites and get an idea of what their meta-tags look like. No need to re-invent the wheel here. A meta-tag always goes in the same place above the body inside the tag



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Off Page Optimization

Yes, it's that important to SEO optimization!
Off Page optimization is probably the most important thing you can do to really increase your page ranking and soar up towards the #1 ranking at Google.
What is Off Page Optimization?
The most important part about off page optimization is your incoming links. You want some consistency. Lets say your doing a website about SEO Optimization. What's better to have out there? Your website name or links that say "Easy SEO OPTIMIZATION"?
I will take the link that says my keywords any day of the week. And you should too! Chances are you are not a wealthy man and don't have thousands of dollars to purchase links.

How do you get your links out there? Here are some basic ways to get your links out there anchored to relevant anchor text.
1. Write articles. If you can write articles about the content on your website there are a ton of places you

can post them for free. Here are a few of them and reasons for going there:
o Groupmarketingsolutions.com: They allow you to use HTML in your article, and your article will be in many e-zines that they publish. Some pretty big exposure for a few minutes of posting an article. They also offer a product review option. You get to enter in keywords, and a description along with a URL for just about anything....chances are you can handle this.
o Ezinearticles.com
o Articlecity.com
o Goarticles.com
Also you can find FREE places that let you do more than the average “ad”.
Stmadvertising and Groupmarketingsolutions.com allows you to create a complete search engine optimized page for your advert. This includes anchor text links BACK to your site. It’s also free and you can use it for as many sites as you want.

2. Participate in forums: Many forums allow you to post a "signature", you can use your anchor links there. Some great forums:
http://www.ablake.net/forum/
http://www.sitepoint.com/forums
http://www.affprogram.info
There are hundreds more out there, just do a search.

3. Guestbooks: This is my least favorite tactic. But many guestbooks allow you to leave a link.





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Don't Get Your SEO Optimized Page Banned!

There are a few myths out there that are circulating wildly about what can get your optimized and not so optimized pages banned by Google and other search engines.
Here are a few things you won't get banned for:
• Being in a link farm - Google won't penalize you for something someone else could do to you. That means while you might get little to no "benefit" from being in a link farm, you won't get banned by google.
• Low Quality links back to your site - A pr1 link is not a bad thing. While it doesn't carry much PR weight, it's still a link back to your site and won't hurt you.

Guess what? You can still get banned from google for doing what is commonly known as BlackHat SEO techniques. These are what the bad guys do to get high rankings temporarily......don't try it, you will get caught. It's also a way for some sneaky "SEO EXPERTS" to rip you off, and ultimately get you banned from Google and other engines.
What Not to Do
• You should use huge blocks of text in your ALT TAGS. A short one line description as we have covered elsewhere will do.
• Don't abuse meta-tags, again short and to the point is much better for you in the long run.


Don't "HIDE" text in the background. That means if your page background is green, don't add a bunch of green text with your keywords.
• Don't use doorway/gateway/bridge pages. That includes those software programs that create "1000's" of supposedly targeted content at the click of a button.
• Don't link to banned websites. You should check your linking partners every once in a while to make sure none of them are banned for using unapproved SEO techniques. If they are banned, you DO get penalized for linking to them. Note: Banned sites are indicated by a completely grey bar in the google PR box.



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Introduction to Google Adsense

Google has unleashed an amazing source of advertising and revenue for both advertisers and publishers of websites. It’s called Google Adsense. Adsense gives website publishers of all sizes the ability to display relevant Google ads on their content pages. Because the ads are relevant to your content your click through rates will be very high (You earn revenue as a publisher everytime someone clicks on an ad on your page).
It works like this – Google actually READS the content on a website and places relevant ads based on that content.
Advertisers bid on keywords to have THEIR ad be displayed on those pages. The advertiser only pays if someone clicks on their ad.


You need to be approved to be an Adsense Publisher – and to do that you need a website.
Your site should have the following features:
1.) Content
2.) Purpose

3.) Other advertising such as an affiliate program or opt in newsletter.
It’s important to have something on your site OTHER than just content. Google wants relevant GOOD sites – not sites just put up to earn money from Google.
That being said – after you are approved for your first site, you can display your Adsense Ads on your other sites as long as you abide by their guidelines. I suggest reading their terms of services but as a general rule you want to:
• Not display Adsense Ads in pop-ups.
• Suggest that others click on your Adsense Ads.
• Not force clicks on the Adsense Ads.
• Use Generated Pages (there are programs that will generate thousands of pages based on keywords).

There are several aspects of building a profitable Google Adsense Site. Mainly they are content, linking, and keyword selection.



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Discover how to write copy that sells

It doesn’t matter how fancy and high tech your site is, good looking graphics will
not make you sales. Many online marketers make the mistake of putting too
much time and energy into the design of their site, and not enough into writing
effective sales copy. Producing a site that is both professional looking and
credible is a major factor in selling online, but if your sales copy is not working,
you will not make money.
Writing effective sales copy is an art. Good copy writers have learned how to
produce persuasive text targeted towards their particular audience. You really
need to understand your customers’ needs and produce copy that projects
emotion, passion, excitement and benefit.
Selling is also about enthusiasm, and projecting that on to your target audience.
Being excited about the product will shine through, so avoid dry, over formal copy
and let your passion for the subject show

AIDA
The following is a tried and tested formula for writing effective sales copy, keep
this in mind while planning your copy’s beginning, middle and end.
A - Attention - Use a powerful headline that demands attention
I - Interest - Intrigue interest and create curiosity
D - Detail - Provide details about your product or service
A - Action - Call for action
Begin writing your copy in black easily readable font with a light background.
Complicated fonts and dark backgrounds will make your copy difficult to read and
will put off your visitor.
Avoid using fancy fonts or backgrounds that will make your text difficult to read.
Write in small blocks of text with a space between each block. There is nothing
that will make your visitor click away faster than a sea of text - so make sure you
use plenty of white space


Selling and Emotion
The importance of emotion needs to be fully understood before embarking on a
successful copy writing project. It is a sales cliché that customers buy benefits
and not features. This is only partly true. To take the theory a little deeper, people buy because of how those benefits will make them feel. So it is emotion that is
key to writing effective copy that sells.
So in effect, sell what the surfer really wants, and establish this through
knowledge of basic human needs, which you are about to learn in the following
section.

Human Motivators
Let’s now examine basic human motivators. Psychologist Abraham Maslow,
bases human behavior around at least one basic need. His theory is that without
you addressing a less important need, there won't be any desire to pursue a
more important need.
His idea is based around "the hierarchy of human needs." Here are the five
human motivators, as he sees them, beginning with the basic, and ending with
the most important needs.
Physiological - Basics needs include hunger, thirst, shelter, clothing and sex.
Safety (Security) – The need for physical, emotional and financial security.
Social (Affiliation) – The human need for love, affection, companionship and
acceptance by their peers.
Self Esteem - Human need for achievement, recognition, attention and respect.
Self-actualization - The need for people to reach their full potential.
You should incorporate these needs into your writing. Get inside the head of
your audience, feel their needs, wants and desires and include passion and emotion in your headlines and copy. So sell security (social and relationship),
independence, self-confidence, achievement and not what the product does:
- Extra strong Lock
- Reduces fat
- Improves appearance
- Contains Xeterma B1z.
These are all features. However, how will purchasing the product make the
customer feel? Concentrate on this on not features and technical specifiations.
Features and technical data can be used to back up your site’s claims - but
should not be used as the key selling tool.


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Strategy: “Blogs”

Very simple but yet effective strategy is blogging. Blogging is good from couple of aspects, like:
- Blogs are free to create
- There are many different blogging services to use with different and very flexible features;
- Very important – blogs are search engine friendly content management systems (CMS) that can achieve high rankings in search engines even without knowing much about technical aspects of search engine optimization.

Here are few examples on what to write blogs:
- Blogs can be used to create diary about ones progress using some enlargement method. By posting different feelings, aspects, pictures, can create an interaction with audience.
- Another solution is using MoreNiche’s content articles and using them create different niche blogs, e.g. about exercises or SizeGenetics extender or weight loss products.
- Blog of course can be used as any regular website as long it allows customizing navigation, setting up categories.

What would be the blog strategy that works?
Basically the main goal is to create little blog network of 5-20 blogs that are on close topics to each other as well they should be aiming for low competition search terms. Usually it means either low searched term or also terms that are 3-4 and more words long.
Tools for keyword research:
-KeywordElite – is desktop tool with many keyword research features. This tool will collect you keywords from various places into numbers of thousands. It is used by most top SEO and PPC marketers.
-WordTrakcer – most popular online keyword research service, offers advanced keyword research and suggestions.

Key factor in blogging is to have keyword rich content and then link it between blogs and other sites targeting these specific keywords and pages. See MoreNiche linking guide for more details.
Each blog should be updated with 1-2 posts every other day or so. Blogs should achieve 10 or more posts each.
In a month’s time it would be quite realistic to achieve 100 visitors a day and earnings of $500 to 1000$ per month. Of course, some blogs will produce better and some not. Some will achieve higher rankings some will support these with links.
Of course, also one blog can be doing well as it would be easier to create unique content and gain more links. Regarding unique content and how to create it from MoreNiche content articles - see guide on avoiding duplicate content.

Strategy: “Mega-Site”
Mega site approach is good owner concentrates not only on very small niche and small content site like 10-20 page review site but goes after wide variety of topics that includes high competition and volume keywords as well as smaller sub keywords along with related niches / topics.
Examples: askmen.com, about.com
These sites relates to sexuality and different angles, men things and even mega-site about everything with many categories and sub categories like about.com
Core strategy is following:
- select the main keywords and their keyword categories and sometimes even more sub-subcategories;
- select related subjects and their categories;
- develop huge list of keywords of so called long tail (thousands of little keywords) that fits under the main topics;
- develop main topics (quickly) just to fill main categories;
- heavy development of long tail articles – this means creating articles on groups on these small keywords and optimizing them fast with couple good links. Usually this strategy will allow having 10’s of pages optimized within few shorts months and receive first targeted traffic;

As the long tail is being targeted and developed – the more traffic and more links are achieved which eventually will result in subcategory rankings and later in rankings of all main categories.

Here is simple example how it could look in practical world:
Category: weight loss
Sub-Category: weight loss pills
Sub-subcategory:
herbal weight loss pills
best weight loss pills
best weight loss pill
cheap weight loss diet pill
effective weight loss pill
diet free weight loss pill
Long Tail:
best weight loss pills review
top best weight loss pills
best recommended weight loss pill
best weight loss diet pills
best weight loss diet pill

These long tail keywords in some cases can be split in even more sub categories so it’s not necessarily limited to 3-4 levels but can go even in depth of 10 and more.
Important factor is that from these long tail keywords is easy to extract some related terms, for example: “diet pill”. This combination again will give us several dozens of keywords we could use to create other long tail and even subcategory level pages.
This strategy relies on the principle of uncovering different low searched low optimized keywords from different angles that relate to the main topics and then optimizing them for driving thousands and thousands of visitors from search engines and leading them from these long tail pages to your main pages like product reviews and sales pages.

Strategy: “Diversification”
This strategy is oriented towards creation of many sites and working with visitor from different angles. Basically diversification says it all. It can be applied on different niches, products and view points creating different sites to appeal to various visitor needs and capturing the sales from all these niches.
Several products within one niche
The core structure would look like pyramid starting with big generic site down to small product / visitor groups targeting mini sites and can be described like this:
- Main site – covers all methods and all products –it could be mini site about everything covering each topic briefly. It also could be a mega site and then many mini-sites around it.
- Category sites – several sites on each product category, e.g. exercises, devices, surgery, pumps. In some sites showing the greatness of technique and say surgery site showing articles and cases on how bad it is while recommending safe alternatives – exercises, devices, etc.
- Last level – in-depth review site for each product;


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Using Anchor Text

Anchor text is very important as it is directly responsible to what keywords site will be ranking in search engines. However, they have to be selected wisely.
If most incoming links to your site has anchor text “Zoo” then it is 100% likely that the site won’t rank for “Gardening” keywords as it is optimized for “Zoo”. This means that website owner have to select correct keywords.
Once a niche is selected, it is important to understand that there are heavy keywords and easy (low searched keywords). For example, selecting “weight loss” as the keyword to optimize for would be very unproductive as there are very serious competitors.
It is recommended to select less searched keywords with less competition, in this example, it would be easier to target “weight loss pills”, but even this is competitive. Your real keywords should start like this:


weight loss diet pills
best weight loss pills
weight loss pills review
herbal weight loss pills
natural weight loss pills
Although these keywords could receive only couple hundred searches a month, it is quite important to start with them as they represent the very bottom (long tail) and have little competition in search engines.
One important thing to mention is that all these keywords have word “weight loss” in them. So the site will rank for many keywords and as link numbers increase, the site will gradually move up in rankings for all these keywords. In 3 to 6 months site could have established quite strong positions for some moderate searched keywords.


To get a surfer to move from your site to ours, you need to incorporate a link in your website. You can link to another website through either a text link or an image. The code for this usually looks something like this:
Secret Of Our Life
This will create a text link that says “Secret Of Our Life” and link to the page
“http://www.rahasia-masa-depan.blogspot.com">”.
This link would be fine if you didn't want credit for sending your surfer. But with affiliate marketing, you need to get credit for the people you send. Therefore, we use tracking software and give you a special link that enables our software to “see” your surfer. This way, when surfers comes from your website with your special link, we are able to give you credit for each and every sale you make.

It works much the same way when you want to link a banner or image, except it looks like this:
">
In the link codes section we provide you with the specific linking codes you need to drive surfers to whatever site you choose.

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Tips Make Money Blogging With Google Adsense(2)

What Works:
1) Content is King
It is still the King in 2009. In fact, original content has become more
and more important. Sites that do not have good amount of unique
content will be weeded out slowly, not only by Google, but by the
whole blogosphere. Would you rather bookmark and revisit a blog
with full unique, useful content or a blog with duplicated junky
content? Or a blog that simply spreads affiliate links on all possible
words? The answer is clear, Content Is Still The King In 2009!

2) Theme-based Blog
This is the next big thing that is going to hit the market in 2009. Last
year, we have seen many successful implementations of such kinds of
blogs. Instead of simply a blog, or a collection of daily musings, many
blogs are setup to closely focus around a theme. For example, if you
are writing about gardening, what you need to do with your blog is to
have a comprehensive, closely focused content about gardening, and
only gardening. Forget about setting up a pond in your garden. Forget
about the benefits of practicing Tai Ji in the garden. Focus on
“gardening”.


3) Niche In A Niche
Gardening is a niche. Bonsai gardening is a niche in a niche. If you
plan to start a blog in 2009, you need to consider setting up the blog
within a niche, not on a niche. The competition has been furious.
Most popular niches have already been filled. Now, people are
moving into niche in a niche. It is a race on who gets to root into a
niche first and establish a name. So, try to think if there is a niche in a
niche that complements your current venture. You might want to
start a launch into a niche in a niche.

4) Contextual Link Exchange
This will rock 2009! Many services have been setup for this purpose.
Contextual link exchange happens this way: You are writing about
Bonsai gardening. You see someone else writing about Bonsai
gardening. You write about that blog and give a link to it. You then
email the blogger about the link, and ask if he will review your blog
and give you a link back on his blog. Both of you are talking about
bonsai gardening. Both of you write a post and give a link to each
other. It is so natural that Google is going to put weight on this type of
linking. Contextual Link Exchange will stay in 2009

5) Video Blogs
Yeah, this is going to rock 2009 as well. If you are setting up a blog,
and you want heavy amount of targeted visitors, use video. Write
some content and capture some videos. Post the video on YouTube,
Google Video and every place that allows video. Embed the video in
your blog. If you do it correctly and frequently, you can gather a mass
of loyal repeat visitors. You can also get links easily. Video is one of
the easiest way to link bait! This will help you build up your ranks in
Google and give you even more free traffic from the search engines.
Try to use as much video as possible in your blog, because this will be
the trend for 2009!

6) Outsource Content Writing
This has become popular. Successful bloggers are not building one
blog. They are building a network of blogs. We call it a Blog Empire!
We do not write the content ourselves. We outsource the content
writing. We do, however, tell the writers what to write and what not
to write. We do, as well, edit the content to add in some passion and
personalization. With the right outsourcing, we are able to manage
not one, but more than 30 blogs at one time, and still have time to
research and develop new blogs!

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Tips Make Money Blogging With Google Adsense(1)

2008 has seen many extraordinary changes in the blogosphere as well
as Adsense. More and more people are entering the world of blogging,
and many of them are putting their hands on Google Adsense to
generate a part-time income.
Some of them made it successfully and become full-time blogger.
They are able to climb to the top of the Adsense ladder and cash their
tens-of-thousands checks, laughing all the way to the bank, while
others are still scratching their head in dismay trying to figure out
what went wrong.
This special report is written specifically to outline what works and
what doesn’t. Without further ado, let’s get started.
What Doesn’t Work:

1) Duplicated Content
It surprises me when I receive emails asking me where to scrap
content to make money from Adsense. Don’t waste your time. Google
is penalizing on duplicated content. If your blog is filled with content
copied from article directories or free-to-copy articles, you will end up
in the recycle bin of not only Google Search Engine, but the mind of
blogosphere. It is so easy to detect a piece of duplicated content.
Don’t use them unless they are really that good that you need to let
your readers read. If you currently run a blog full of duplicated
content, consider dumping it if it is not making you money. If it is
making you money, it won’t be long. You have to insert unique
content into the blog to save it from being swept.

2) Merely A Diary
If your blog is merely a diary without a theme, it can be hard to make
money from Adsense. You can make much more if your blog is closely
focused upon a theme. If you are planning to start a blog in 2009 for
the purpose of cashing with Adsense, forget about a diary. The ads
appearing on a diary cannot be well targeted. People will not click if
there is no relevancy of the ads to the content. People are hungry for
information, especially information that solves their problem,
provides convenience or provides entertainment. Think of a creative
theme and rock on it, just not a simple diary.

3) High Paying Adsense Keywords
The hype is still around. People are spending thousands of dollars
acquiring high paying adsense keywords. They are near to nonexistent.
Google has smart pricing that rules in the favor of the
advertisers. Google has never disclosed how many percent of revenue
it is going to share with you. If you found a keyword that advertisers
are paying $25 per click, it is unlikely that you will earn $12 a click on
that keyword. In fact, it is suggested that you steer away from the
keywords appearing in any suggested high paying keyword list when
you are first starting out. They do not pay what you think they will
pay, but the competition is stiff. You might not even get a click at all,
so why bother spending a whole 120 pages blog on the keyword?

4) Blind link exchange
Till these days, I still receive emails requesting a “blind” link
exchange. I am always happy to get a request about link exchange, but
when I look at the proposed link, it has nothing to do with my theme!
I am writing about gardening and someone send an email asking for
link exchange with his blog about Car’s Performance! Blind link
exchange will not work. In fact, it is rumored that blind link exchange
will not make but break your blog. You cannot control who is linking
to you, but you have absolute choice on who you want to link to. If
you link to spam blogs, called splogs, Google might think you have
problem distinguishing what’s good and what’s not and penalize on
you for that. Be careful on the link you are sending out.


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The Psychological Sell

The following tips are meant to help you sell your surfers on the products you are reviewing. The more you pre-sell them before they get to a product site, the higher your conversions will be.
1) Identify your audience
Ask yourself who are they? Most importantly, why are they at your site? What are their fears and what are they hoping to accomplish?
The answers to these questions will enable you to write your site's text with your specific audience in mind. The more your text speaks to them, the more likely they are to buy.

2) Identify your audience's problem and exploit it
It may sound bad, but you want to foster a feeling of insecurity in your surfers. You must include a section on the problem your surfer's are there to fix and it's hazards. Highlight what happens if the problem goes untreated and its detrimental affects. Convince you surfer that it is imperative that they fix this problem.


3) Assure them that their problem is treatable
Fairly self-explanatory, but let them know there is help on the way.
4) Include as much info as you can get your hands on.
The more in depth you go, the more the surfer will trust you as an authority and get lost in your site's information.

5) Include specific information about each product you review again, gains trust.

6) Build their confidence
Once you have selected a product as your #1 pick, include information about it's guarantee, the company's reputation, etc. Shout from the rooftops why this is the best product out there. A word of caution - do not bad-mouth any product. It's negative, amateur and unprofessional.

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Link Strategy

Links
Links are the most important element after content on the internet! Why? Because this is how the internet world is tied together – through links.
This guide will explain key factors about links and how to use them in the right way for acquiring good rankings in search engines.
Link campaigns
Every successful web site has to have links pointing to it. That’s the core principle of search engine rankings. So to gain visitors and rankings in search engines a link campaign must be planned and executed.

Where to get links???


Links can be gained in several ways - the most popular are explained below.
Directories – are the best way to start working on your link campaign. There are hundreds of directories and many of them are free so it is good to start there. Some might require a backlink before accepting inclusion, some might require 5-20$ payment but in return will give 4 to 10 links to your website to different pages and with different link texts.
Forums and newsgroups – are another option for gaining links – all it takes is posting into related places and along with posts include also links to website. Links can be integrated in signature or also in part of reply if there is appropriate information.
Blogs – are a great solution to give its owner total control over content and links. As a lot of blogging companies offer blogs for free it just makes sense to create them and use for link creation and building a network of sites around central website, however these blog sites have to be linked by other external sites.
Articles and press releases – represent a very powerful strategy for getting one way links as well as an instant stream of extra visitors if the article is republished by some online or offline medium. Places to submit articles:
http://www.newswiretoday.com
http://www.prleap.com
http://www.freepressrelease.co.uk
http://www.prweb.com
http://www.ezinearticles.com
http://www.goarticles.com
http://www.articlecity.com
http://www.a1articles.com
http://www.ideamarketers.com
http://www.searchwarp.com
http://www.isnare.com/
http://www.amazines.com
http://www.articledepot.co.uk
http://www.articledashboard.com
http://www.easyarticles.com
http://www.articlebin.com
http://www.articlebeach.com
http://www.articlehub.com
http://www.articlegarden.com
http://www.articlesphere.com
http://www.articlealley.com
http://www.articlesfactory.com
http://www.articlewise.com
http://www.articlegeek.com
http://www.writeyourarticles.com
http://www.media13.com
http://www.submityournewarticle.com
http://www.article-hut.com
http://www.bharatbhasha.com
http://www.article-spot.com
http://www.articlefusion.com
http://www.article-planet.com
http://www.valuablecontent.com
http://www.theallineed.com
http://www.articletrader.com
http://www.articleworld.net
http://www.certificate.net
http://www.articlepoint.com
http://www.alumbo.com

DMOZ and Yahoo directories – these two are very powerful in eyes of search engines – also called trusted sites. Link from any of these will assure search engines that your site should be high quality. However, it is quite tricky to get in free DMOZ especially if it is a 13 page affiliate site with links and banners everywhere. The same applies to Yahoo as well as 300$ to 600$ nonrefundable fee to review your site for inclusion which won’t guarantee inclusion.
Link exchange – most popular way for gaining huge numbers of links and improve site rankings. Only disadvantages that reciprocal links are worth less than one way links.
Link networks – stay away from these. Getting 500 links in one day is a sure way to get penalized by search engines.

Link gaining speed
The speed of links appearing in a website is used for several spam prevention filters invented by search engines. For a new website it wouldn’t be advisable to get more than 100 links in the first month. This mean 2-3 links a day as an optimum way for first month.
Why? Because site has to grow slowly as it would do naturally.
Next month the number of links can be grown at speed of 3-5 links per day.
On third month up to 5-10 links a day can be added.
For older sites that already have a good reputation and have PageRank of 4 or more and 500+ links, the speed can be faster - 10-30 links a day.
It is important to add links to internal sections/pages and add new content constantly as the link campaign is being executed.

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Business Philosophy

The purpose of affiliate marketing is that through the promotion of outside companies' products, an affiliate gets paid. In a Pay-Per-Sale setting like ours, every time a surfer comes from your site to ours and buys a product, we give you a monetary kickback. In a way, you're an internet broker. 2 major features go into affiliate marketing and they can be broken down into a simple equation: Internet Traffic + Product Promotion = A Paycheck for You

Internet Traffic
The first part of the equation, internet traffic, is possibly the most fought over and hardest part of affiliate marketing. It is best summarized as the quest to get those elusive surfers to your site. Traffic is the foundation of e-commerce and no website is successful without it. There are two fundamental ways people can find you online. The first and most popular is through a search engine.

Search Engines
When most consumers go online to find a product or service, they use a search engine. Popular search engines include Google, Yahoo, and Msn to name a few. Generally, the consumer will go one, maybe two pages deep in their search for a website they'd like to visit. Logically, the better your rank in a search engine, the more consumers that will come to your site. Because surfers won't go 10 pages deep in a search engine's results, site ranking is VERY competitive.

SEO
There are two ways to get ranked with a search engine. The first is referred to as SEO (search engine optimization). This is by far the most competitive (and profitable) route. Google, for instance, places a great amount of emphasis on your website's links. The more links you have going out and coming into your website from other “like” websites, the more “relative” your site becomes. Consequently, the more relative your site is, the higher your page rank. There are numerous other ways to optimize your site for SEs. Our team will be happy to give you with this and point you to more resources.

PPC
The second method by which a website can get ranked with a search engine is using a pay-perclick (PPC) campaign. Above, you can see the PPCs on the right side of the google page. Instead of competing for page rank, these listings pay to get listed here. PPCs are beneficial, because the owner of the ad ONLY pays when someone clicks on their listing. So you're only paying for surfers to come to your site who's interests were sparked by your ad.
Most PPCs allow you to write your ad and bid on different keywords of your choice. For example, if you are running a cocaine addiction review site, you might choose keywords like “cocaine addiction solution” or “cocaine addiction symptoms”. You could then bid on the keywords, specifying that you'd be willing to pay $0.20 per click. Submit your ad and away you go. Again, a word of caution. Read up on PPC
campaigns and learn as much as you can. Done well, they can be cash cows, done poorly; they'll take you to the cleaners.

Alternative Traffic Marketing
There are virtually no limits to where you can get traffic for your website. You can set up reciprocal links with other like websites and trade traffic (this also helps your SEO). Email campaigns, as long as they are targeted and are not spam, can work well. Snail mail mailers, flyers, and traditional advertisements can also work. Just like building your site, be creative in its promotion. This helps you stand apart from the crowd and will lead to more traffic to your site.

Product Promotion
So once you have the surfer in your site, what do you do with them? Your task is to get them to want to click on the links to our sites. Different affiliate programs have different ideas on how to do this. A lot of it depends on the products or services that they offer. With our sites and products, there we've found a few ways to be very successful.

Product Matching
A big part of affiliate marketing is matching the products you promote to the site you run. If you can do this well, you'll convert.


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Get Earning From Your Blog

There are many uses for blogging. In the majority of cases, blogging can be used for promoting. If you have a small business, you can use blogs to advertise your products and services. The use of blogging in businesses is growing in popularity since it can introduce a organization's credibility and name recognition.

The internet is a very competitive arena for home based operations. Loads of folks are currently into internet operations. There are definite advantages in putting up an internet operation such as lower capital requirement, liberty to work whenever, and you can spend a great deal of your time with your family or doing whatever it is that you please. If your purpose to create a thriving online venture, make certain that you utilize blogging.

You don't have to be an expert blogger. You simply must know the rudiments of blogging and you're on your way to success. Through blogging, you can create a valuable outlet whereby you can display right away your expertise, experience, talents, and your company to the entire earth. At this point you own a more useful method of presenting your business to everyone and most importantly, to your customers and clients.


You can additionally look into other online operations which previously made use of blogging for advertising their products and services. If you like, you can e-mail them and ask how blogging has helped them in establishing commercial success. You'll be surprised to discover that a number of business owners exerted their own hard work to start blogs for their operations. They did not ask the help of expert bloggers to do the job for them.

Aside from improving your small business' reputation online, you can moreover use blogging to improve the internet presence of your company. If you can put together a thorough website for your small business and you're able to create useful blogs, the name of your company will be renowned online.

Many online businesses run through thousands of dollars of their funds to enhance net presence but if you would like to save some cash on the promotion of your business, you have got to learn to start blogs for your small business. This way, you can create personal blogs which your company can benefit a great deal. Customers are attracted to companies which are thought to be leaders in the business arena. You can notify the planet of your expertise through the blogs posts you post add to your website.

Loads of folks read blogs in this day and age. If you can post blogs often, prospective clients and customers can be kept informed. You can create a buzz so that your small business will grow to be more common. Often, readers who are interested in your blogs will moreover pass the links to their contacts, colleagues, and family members. This way, you will command a wider audience.

If you can blog appropriately, your organization can exist among the top ranked in search engine results. If you can attain top ranks in some search engines, your small business will grow to be more prevalent and more profitable.

With more readers and subscribers for your blogs, you can snowball the traffic in your business website. You will therefore be able to get to more customers so that your small business will earn more money.

So don't just sit and look while your venture fails. Start learning the rudiments of blogging and post blogs in your business' site. Soon, your operation will prosper and you can earn mammoth profits.

Always keep fresh blog ideas you can find so that your readers and customers will continue to be interested in your blog an your small business.

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Internet Marketing Coaching

For years business coaches have had a positive impact on people’s lives. Some of my clients are business coaches and life coaches and success coaches.
So, I don’t want you to think that I have some sort of vendetta against coaches when I say Internet Marketing Coaching doesn’t work.
And, I’m sure that there are the few success stories out there where an Internet marketing coach helped turn a failing website into a rags to riches story.
What I can say is that most Internet marketing coaches are either incapable of helping their clients or the clients never even give the coaches the chance to help them. In both cases, practically all Internet marketing coaching programs fail when:


1) The Internet marketing coach is not experienced
Most Internet marketing coaching programs are inspired by a world-renowned speaker but the coaching sessions are implemented by a second or third-hand employee making $10-$20/hr. The helpers might be experienced with Internet processes but very rarely will they be experienced with a wide variety of industries, products, and audiences.
2) The Internet marketing coach doesn’t have time for you
Most Internet marketing coaches get paid by a combination of by-the-hour rate and how many coaching sessions they can get through in a day or week. Their interest is call volume…rather than your sales volume.
3) The Internet marketing coach loses interest if your results are not quick
Make no mistake. Owners of Internet marketing coaching businesses care about one thing. Getting through as many coaching clients as possible until that one lucky star makes a few bucks within 30 days and offers a testimonial. An Internet marketing coach wants only more coaching clients. And, they get those by wowing you at Internet marketing conferences with their occasional testimonials.
4) The Internet marketing coach won’t tell you exactly what to do
Many Internet marketing techniques that are suggested during coaching sessions never produce the expected results. Why? Because coaches are very afraid of liability. They legally can’t tell you to “try changing your headline to this…” They’ll instead tell you to “try a more captivating headline.” As a result, most suggested techniques never even get implemented because the coach is too vague in his instruction for a layperson to carry out the task.
5) The Internet marketing coach doesn’t care if you use your sessions or not
All of the previous four reasons for why Internet strategy coaching doesn’t work leads up to one result; the client stops calling for more coaching. The client gets intimidated that they’re not able to produce the results even with the coaching. The client is not able to implement the vague suggestions and lets time pass. Then, when contact is made, the coach is on to other projects…looking for those quick-hit testimonials.
What’s the Internet Marketing Coaching Solution?
So, what’s the solution? Simple. Don’t look for an Internet marketing “coach” but a mentor instead. Finding an Internet marketing strategy mentor can be a challenge and costly, but you want to look for someone who has done what you want to do. Someone with whom you enjoy conversing and interacting with. Someone who will take you under their wing and help you step-by-step with a genuine interest in the long-term success of your project.
There are three types of Internet marketing mentors, but our team at HereNextYear mentors every client as part of our normal business. That’s right! You don’t have to pay extra for our mentoring services; they’re built-in to whatever you have us do for you.
We might, for example, design a Web site and teach our clients step-by-step how to maintain their own content instead of them having to contact a designer when they want basic Web site content changes. Look for an Internet strategy mentor rather than an Internet marketing coach and your results will much more likely exceed your expectations.



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