Off Page Optimization

Yes, it's that important to SEO optimization!
Off Page optimization is probably the most important thing you can do to really increase your page ranking and soar up towards the #1 ranking at Google.
What is Off Page Optimization?
The most important part about off page optimization is your incoming links. You want some consistency. Lets say your doing a website about SEO Optimization. What's better to have out there? Your website name or links that say "Easy SEO OPTIMIZATION"?
I will take the link that says my keywords any day of the week. And you should too! Chances are you are not a wealthy man and don't have thousands of dollars to purchase links.

How do you get your links out there? Here are some basic ways to get your links out there anchored to relevant anchor text.
1. Write articles. If you can write articles about the content on your website there are a ton of places you

can post them for free. Here are a few of them and reasons for going there:
o Groupmarketingsolutions.com: They allow you to use HTML in your article, and your article will be in many e-zines that they publish. Some pretty big exposure for a few minutes of posting an article. They also offer a product review option. You get to enter in keywords, and a description along with a URL for just about anything....chances are you can handle this.
o Ezinearticles.com
o Articlecity.com
o Goarticles.com
Also you can find FREE places that let you do more than the average “ad”.
Stmadvertising and Groupmarketingsolutions.com allows you to create a complete search engine optimized page for your advert. This includes anchor text links BACK to your site. It’s also free and you can use it for as many sites as you want.

2. Participate in forums: Many forums allow you to post a "signature", you can use your anchor links there. Some great forums:
http://www.ablake.net/forum/
http://www.sitepoint.com/forums
http://www.affprogram.info
There are hundreds more out there, just do a search.

3. Guestbooks: This is my least favorite tactic. But many guestbooks allow you to leave a link.