There are a few myths out there that are circulating wildly about what can get your optimized and not so optimized pages banned by Google and other search engines.
Here are a few things you won't get banned for:
• Being in a link farm - Google won't penalize you for something someone else could do to you. That means while you might get little to no "benefit" from being in a link farm, you won't get banned by google.
• Low Quality links back to your site - A pr1 link is not a bad thing. While it doesn't carry much PR weight, it's still a link back to your site and won't hurt you.
Guess what? You can still get banned from google for doing what is commonly known as BlackHat SEO techniques. These are what the bad guys do to get high rankings temporarily......don't try it, you will get caught. It's also a way for some sneaky "SEO EXPERTS" to rip you off, and ultimately get you banned from Google and other engines.
What Not to Do
• You should use huge blocks of text in your ALT TAGS. A short one line description as we have covered elsewhere will do.
• Don't abuse meta-tags, again short and to the point is much better for you in the long run.
Don't "HIDE" text in the background. That means if your page background is green, don't add a bunch of green text with your keywords.
• Don't use doorway/gateway/bridge pages. That includes those software programs that create "1000's" of supposedly targeted content at the click of a button.
• Don't link to banned websites. You should check your linking partners every once in a while to make sure none of them are banned for using unapproved SEO techniques. If they are banned, you DO get penalized for linking to them. Note: Banned sites are indicated by a completely grey bar in the google PR box.
Wednesday, September 30, 2009
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