Introduction to Google Adsense

Google has unleashed an amazing source of advertising and revenue for both advertisers and publishers of websites. It’s called Google Adsense. Adsense gives website publishers of all sizes the ability to display relevant Google ads on their content pages. Because the ads are relevant to your content your click through rates will be very high (You earn revenue as a publisher everytime someone clicks on an ad on your page).
It works like this – Google actually READS the content on a website and places relevant ads based on that content.
Advertisers bid on keywords to have THEIR ad be displayed on those pages. The advertiser only pays if someone clicks on their ad.


You need to be approved to be an Adsense Publisher – and to do that you need a website.
Your site should have the following features:
1.) Content
2.) Purpose

3.) Other advertising such as an affiliate program or opt in newsletter.
It’s important to have something on your site OTHER than just content. Google wants relevant GOOD sites – not sites just put up to earn money from Google.
That being said – after you are approved for your first site, you can display your Adsense Ads on your other sites as long as you abide by their guidelines. I suggest reading their terms of services but as a general rule you want to:
• Not display Adsense Ads in pop-ups.
• Suggest that others click on your Adsense Ads.
• Not force clicks on the Adsense Ads.
• Use Generated Pages (there are programs that will generate thousands of pages based on keywords).

There are several aspects of building a profitable Google Adsense Site. Mainly they are content, linking, and keyword selection.