Links
Links are the most important element after content on the internet! Why? Because this is how the internet world is tied together – through links.
This guide will explain key factors about links and how to use them in the right way for acquiring good rankings in search engines.
Link campaigns
Every successful web site has to have links pointing to it. That’s the core principle of search engine rankings. So to gain visitors and rankings in search engines a link campaign must be planned and executed.
Where to get links???
Links can be gained in several ways - the most popular are explained below.
Directories – are the best way to start working on your link campaign. There are hundreds of directories and many of them are free so it is good to start there. Some might require a backlink before accepting inclusion, some might require 5-20$ payment but in return will give 4 to 10 links to your website to different pages and with different link texts.
Forums and newsgroups – are another option for gaining links – all it takes is posting into related places and along with posts include also links to website. Links can be integrated in signature or also in part of reply if there is appropriate information.
Blogs – are a great solution to give its owner total control over content and links. As a lot of blogging companies offer blogs for free it just makes sense to create them and use for link creation and building a network of sites around central website, however these blog sites have to be linked by other external sites.
Articles and press releases – represent a very powerful strategy for getting one way links as well as an instant stream of extra visitors if the article is republished by some online or offline medium. Places to submit articles:
http://www.newswiretoday.com
http://www.prleap.com
http://www.freepressrelease.co.uk
http://www.prweb.com
http://www.ezinearticles.com
http://www.goarticles.com
http://www.articlecity.com
http://www.a1articles.com
http://www.ideamarketers.com
http://www.searchwarp.com
http://www.isnare.com/
http://www.amazines.com
http://www.articledepot.co.uk
http://www.articledashboard.com
http://www.easyarticles.com
http://www.articlebin.com
http://www.articlebeach.com
http://www.articlehub.com
http://www.articlegarden.com
http://www.articlesphere.com
http://www.articlealley.com
http://www.articlesfactory.com
http://www.articlewise.com
http://www.articlegeek.com
http://www.writeyourarticles.com
http://www.media13.com
http://www.submityournewarticle.com
http://www.article-hut.com
http://www.bharatbhasha.com
http://www.article-spot.com
http://www.articlefusion.com
http://www.article-planet.com
http://www.valuablecontent.com
http://www.theallineed.com
http://www.articletrader.com
http://www.articleworld.net
http://www.certificate.net
http://www.articlepoint.com
http://www.alumbo.com
DMOZ and Yahoo directories – these two are very powerful in eyes of search engines – also called trusted sites. Link from any of these will assure search engines that your site should be high quality. However, it is quite tricky to get in free DMOZ especially if it is a 13 page affiliate site with links and banners everywhere. The same applies to Yahoo as well as 300$ to 600$ nonrefundable fee to review your site for inclusion which won’t guarantee inclusion.
Link exchange – most popular way for gaining huge numbers of links and improve site rankings. Only disadvantages that reciprocal links are worth less than one way links.
Link networks – stay away from these. Getting 500 links in one day is a sure way to get penalized by search engines.
Link gaining speed
The speed of links appearing in a website is used for several spam prevention filters invented by search engines. For a new website it wouldn’t be advisable to get more than 100 links in the first month. This mean 2-3 links a day as an optimum way for first month.
Why? Because site has to grow slowly as it would do naturally.
Next month the number of links can be grown at speed of 3-5 links per day.
On third month up to 5-10 links a day can be added.
For older sites that already have a good reputation and have PageRank of 4 or more and 500+ links, the speed can be faster - 10-30 links a day.
It is important to add links to internal sections/pages and add new content constantly as the link campaign is being executed.
Read More...
Saturday, August 29, 2009
Business Philosophy
The purpose of affiliate marketing is that through the promotion of outside companies' products, an affiliate gets paid. In a Pay-Per-Sale setting like ours, every time a surfer comes from your site to ours and buys a product, we give you a monetary kickback. In a way, you're an internet broker. 2 major features go into affiliate marketing and they can be broken down into a simple equation: Internet Traffic + Product Promotion = A Paycheck for You
Internet Traffic
The first part of the equation, internet traffic, is possibly the most fought over and hardest part of affiliate marketing. It is best summarized as the quest to get those elusive surfers to your site. Traffic is the foundation of e-commerce and no website is successful without it. There are two fundamental ways people can find you online. The first and most popular is through a search engine.
Search Engines
When most consumers go online to find a product or service, they use a search engine. Popular search engines include Google, Yahoo, and Msn to name a few. Generally, the consumer will go one, maybe two pages deep in their search for a website they'd like to visit. Logically, the better your rank in a search engine, the more consumers that will come to your site. Because surfers won't go 10 pages deep in a search engine's results, site ranking is VERY competitive.
SEO
There are two ways to get ranked with a search engine. The first is referred to as SEO (search engine optimization). This is by far the most competitive (and profitable) route. Google, for instance, places a great amount of emphasis on your website's links. The more links you have going out and coming into your website from other “like” websites, the more “relative” your site becomes. Consequently, the more relative your site is, the higher your page rank. There are numerous other ways to optimize your site for SEs. Our team will be happy to give you with this and point you to more resources.
PPC
The second method by which a website can get ranked with a search engine is using a pay-perclick (PPC) campaign. Above, you can see the PPCs on the right side of the google page. Instead of competing for page rank, these listings pay to get listed here. PPCs are beneficial, because the owner of the ad ONLY pays when someone clicks on their listing. So you're only paying for surfers to come to your site who's interests were sparked by your ad.
Most PPCs allow you to write your ad and bid on different keywords of your choice. For example, if you are running a cocaine addiction review site, you might choose keywords like “cocaine addiction solution” or “cocaine addiction symptoms”. You could then bid on the keywords, specifying that you'd be willing to pay $0.20 per click. Submit your ad and away you go. Again, a word of caution. Read up on PPC
campaigns and learn as much as you can. Done well, they can be cash cows, done poorly; they'll take you to the cleaners.
Alternative Traffic Marketing
There are virtually no limits to where you can get traffic for your website. You can set up reciprocal links with other like websites and trade traffic (this also helps your SEO). Email campaigns, as long as they are targeted and are not spam, can work well. Snail mail mailers, flyers, and traditional advertisements can also work. Just like building your site, be creative in its promotion. This helps you stand apart from the crowd and will lead to more traffic to your site.
Product Promotion
So once you have the surfer in your site, what do you do with them? Your task is to get them to want to click on the links to our sites. Different affiliate programs have different ideas on how to do this. A lot of it depends on the products or services that they offer. With our sites and products, there we've found a few ways to be very successful.
Product Matching
A big part of affiliate marketing is matching the products you promote to the site you run. If you can do this well, you'll convert.
Read More...
Internet Traffic
The first part of the equation, internet traffic, is possibly the most fought over and hardest part of affiliate marketing. It is best summarized as the quest to get those elusive surfers to your site. Traffic is the foundation of e-commerce and no website is successful without it. There are two fundamental ways people can find you online. The first and most popular is through a search engine.
Search Engines
When most consumers go online to find a product or service, they use a search engine. Popular search engines include Google, Yahoo, and Msn to name a few. Generally, the consumer will go one, maybe two pages deep in their search for a website they'd like to visit. Logically, the better your rank in a search engine, the more consumers that will come to your site. Because surfers won't go 10 pages deep in a search engine's results, site ranking is VERY competitive.
SEO
There are two ways to get ranked with a search engine. The first is referred to as SEO (search engine optimization). This is by far the most competitive (and profitable) route. Google, for instance, places a great amount of emphasis on your website's links. The more links you have going out and coming into your website from other “like” websites, the more “relative” your site becomes. Consequently, the more relative your site is, the higher your page rank. There are numerous other ways to optimize your site for SEs. Our team will be happy to give you with this and point you to more resources.
PPC
The second method by which a website can get ranked with a search engine is using a pay-perclick (PPC) campaign. Above, you can see the PPCs on the right side of the google page. Instead of competing for page rank, these listings pay to get listed here. PPCs are beneficial, because the owner of the ad ONLY pays when someone clicks on their listing. So you're only paying for surfers to come to your site who's interests were sparked by your ad.
Most PPCs allow you to write your ad and bid on different keywords of your choice. For example, if you are running a cocaine addiction review site, you might choose keywords like “cocaine addiction solution” or “cocaine addiction symptoms”. You could then bid on the keywords, specifying that you'd be willing to pay $0.20 per click. Submit your ad and away you go. Again, a word of caution. Read up on PPC
campaigns and learn as much as you can. Done well, they can be cash cows, done poorly; they'll take you to the cleaners.
Alternative Traffic Marketing
There are virtually no limits to where you can get traffic for your website. You can set up reciprocal links with other like websites and trade traffic (this also helps your SEO). Email campaigns, as long as they are targeted and are not spam, can work well. Snail mail mailers, flyers, and traditional advertisements can also work. Just like building your site, be creative in its promotion. This helps you stand apart from the crowd and will lead to more traffic to your site.
Product Promotion
So once you have the surfer in your site, what do you do with them? Your task is to get them to want to click on the links to our sites. Different affiliate programs have different ideas on how to do this. A lot of it depends on the products or services that they offer. With our sites and products, there we've found a few ways to be very successful.
Product Matching
A big part of affiliate marketing is matching the products you promote to the site you run. If you can do this well, you'll convert.
Read More...
Monday, August 17, 2009
Get Earning From Your Blog
There are many uses for blogging. In the majority of cases, blogging can be used for promoting. If you have a small business, you can use blogs to advertise your products and services. The use of blogging in businesses is growing in popularity since it can introduce a organization's credibility and name recognition.
The internet is a very competitive arena for home based operations. Loads of folks are currently into internet operations. There are definite advantages in putting up an internet operation such as lower capital requirement, liberty to work whenever, and you can spend a great deal of your time with your family or doing whatever it is that you please. If your purpose to create a thriving online venture, make certain that you utilize blogging.
You don't have to be an expert blogger. You simply must know the rudiments of blogging and you're on your way to success. Through blogging, you can create a valuable outlet whereby you can display right away your expertise, experience, talents, and your company to the entire earth. At this point you own a more useful method of presenting your business to everyone and most importantly, to your customers and clients.
You can additionally look into other online operations which previously made use of blogging for advertising their products and services. If you like, you can e-mail them and ask how blogging has helped them in establishing commercial success. You'll be surprised to discover that a number of business owners exerted their own hard work to start blogs for their operations. They did not ask the help of expert bloggers to do the job for them.
Aside from improving your small business' reputation online, you can moreover use blogging to improve the internet presence of your company. If you can put together a thorough website for your small business and you're able to create useful blogs, the name of your company will be renowned online.
Many online businesses run through thousands of dollars of their funds to enhance net presence but if you would like to save some cash on the promotion of your business, you have got to learn to start blogs for your small business. This way, you can create personal blogs which your company can benefit a great deal. Customers are attracted to companies which are thought to be leaders in the business arena. You can notify the planet of your expertise through the blogs posts you post add to your website.
Loads of folks read blogs in this day and age. If you can post blogs often, prospective clients and customers can be kept informed. You can create a buzz so that your small business will grow to be more common. Often, readers who are interested in your blogs will moreover pass the links to their contacts, colleagues, and family members. This way, you will command a wider audience.
If you can blog appropriately, your organization can exist among the top ranked in search engine results. If you can attain top ranks in some search engines, your small business will grow to be more prevalent and more profitable.
With more readers and subscribers for your blogs, you can snowball the traffic in your business website. You will therefore be able to get to more customers so that your small business will earn more money.
So don't just sit and look while your venture fails. Start learning the rudiments of blogging and post blogs in your business' site. Soon, your operation will prosper and you can earn mammoth profits.
Always keep fresh blog ideas you can find so that your readers and customers will continue to be interested in your blog an your small business.
Read More...
The internet is a very competitive arena for home based operations. Loads of folks are currently into internet operations. There are definite advantages in putting up an internet operation such as lower capital requirement, liberty to work whenever, and you can spend a great deal of your time with your family or doing whatever it is that you please. If your purpose to create a thriving online venture, make certain that you utilize blogging.
You don't have to be an expert blogger. You simply must know the rudiments of blogging and you're on your way to success. Through blogging, you can create a valuable outlet whereby you can display right away your expertise, experience, talents, and your company to the entire earth. At this point you own a more useful method of presenting your business to everyone and most importantly, to your customers and clients.
You can additionally look into other online operations which previously made use of blogging for advertising their products and services. If you like, you can e-mail them and ask how blogging has helped them in establishing commercial success. You'll be surprised to discover that a number of business owners exerted their own hard work to start blogs for their operations. They did not ask the help of expert bloggers to do the job for them.
Aside from improving your small business' reputation online, you can moreover use blogging to improve the internet presence of your company. If you can put together a thorough website for your small business and you're able to create useful blogs, the name of your company will be renowned online.
Many online businesses run through thousands of dollars of their funds to enhance net presence but if you would like to save some cash on the promotion of your business, you have got to learn to start blogs for your small business. This way, you can create personal blogs which your company can benefit a great deal. Customers are attracted to companies which are thought to be leaders in the business arena. You can notify the planet of your expertise through the blogs posts you post add to your website.
Loads of folks read blogs in this day and age. If you can post blogs often, prospective clients and customers can be kept informed. You can create a buzz so that your small business will grow to be more common. Often, readers who are interested in your blogs will moreover pass the links to their contacts, colleagues, and family members. This way, you will command a wider audience.
If you can blog appropriately, your organization can exist among the top ranked in search engine results. If you can attain top ranks in some search engines, your small business will grow to be more prevalent and more profitable.
With more readers and subscribers for your blogs, you can snowball the traffic in your business website. You will therefore be able to get to more customers so that your small business will earn more money.
So don't just sit and look while your venture fails. Start learning the rudiments of blogging and post blogs in your business' site. Soon, your operation will prosper and you can earn mammoth profits.
Always keep fresh blog ideas you can find so that your readers and customers will continue to be interested in your blog an your small business.
Read More...
Saturday, August 15, 2009
Internet Marketing Coaching
For years business coaches have had a positive impact on people’s lives. Some of my clients are business coaches and life coaches and success coaches.
So, I don’t want you to think that I have some sort of vendetta against coaches when I say Internet Marketing Coaching doesn’t work.
And, I’m sure that there are the few success stories out there where an Internet marketing coach helped turn a failing website into a rags to riches story.
What I can say is that most Internet marketing coaches are either incapable of helping their clients or the clients never even give the coaches the chance to help them. In both cases, practically all Internet marketing coaching programs fail when:
1) The Internet marketing coach is not experienced
Most Internet marketing coaching programs are inspired by a world-renowned speaker but the coaching sessions are implemented by a second or third-hand employee making $10-$20/hr. The helpers might be experienced with Internet processes but very rarely will they be experienced with a wide variety of industries, products, and audiences.
2) The Internet marketing coach doesn’t have time for you
Most Internet marketing coaches get paid by a combination of by-the-hour rate and how many coaching sessions they can get through in a day or week. Their interest is call volume…rather than your sales volume.
3) The Internet marketing coach loses interest if your results are not quick
Make no mistake. Owners of Internet marketing coaching businesses care about one thing. Getting through as many coaching clients as possible until that one lucky star makes a few bucks within 30 days and offers a testimonial. An Internet marketing coach wants only more coaching clients. And, they get those by wowing you at Internet marketing conferences with their occasional testimonials.
4) The Internet marketing coach won’t tell you exactly what to do
Many Internet marketing techniques that are suggested during coaching sessions never produce the expected results. Why? Because coaches are very afraid of liability. They legally can’t tell you to “try changing your headline to this…” They’ll instead tell you to “try a more captivating headline.” As a result, most suggested techniques never even get implemented because the coach is too vague in his instruction for a layperson to carry out the task.
5) The Internet marketing coach doesn’t care if you use your sessions or not
All of the previous four reasons for why Internet strategy coaching doesn’t work leads up to one result; the client stops calling for more coaching. The client gets intimidated that they’re not able to produce the results even with the coaching. The client is not able to implement the vague suggestions and lets time pass. Then, when contact is made, the coach is on to other projects…looking for those quick-hit testimonials.
What’s the Internet Marketing Coaching Solution?
So, what’s the solution? Simple. Don’t look for an Internet marketing “coach” but a mentor instead. Finding an Internet marketing strategy mentor can be a challenge and costly, but you want to look for someone who has done what you want to do. Someone with whom you enjoy conversing and interacting with. Someone who will take you under their wing and help you step-by-step with a genuine interest in the long-term success of your project.
There are three types of Internet marketing mentors, but our team at HereNextYear mentors every client as part of our normal business. That’s right! You don’t have to pay extra for our mentoring services; they’re built-in to whatever you have us do for you.
We might, for example, design a Web site and teach our clients step-by-step how to maintain their own content instead of them having to contact a designer when they want basic Web site content changes. Look for an Internet strategy mentor rather than an Internet marketing coach and your results will much more likely exceed your expectations.
Read More...
So, I don’t want you to think that I have some sort of vendetta against coaches when I say Internet Marketing Coaching doesn’t work.
And, I’m sure that there are the few success stories out there where an Internet marketing coach helped turn a failing website into a rags to riches story.
What I can say is that most Internet marketing coaches are either incapable of helping their clients or the clients never even give the coaches the chance to help them. In both cases, practically all Internet marketing coaching programs fail when:
1) The Internet marketing coach is not experienced
Most Internet marketing coaching programs are inspired by a world-renowned speaker but the coaching sessions are implemented by a second or third-hand employee making $10-$20/hr. The helpers might be experienced with Internet processes but very rarely will they be experienced with a wide variety of industries, products, and audiences.
2) The Internet marketing coach doesn’t have time for you
Most Internet marketing coaches get paid by a combination of by-the-hour rate and how many coaching sessions they can get through in a day or week. Their interest is call volume…rather than your sales volume.
3) The Internet marketing coach loses interest if your results are not quick
Make no mistake. Owners of Internet marketing coaching businesses care about one thing. Getting through as many coaching clients as possible until that one lucky star makes a few bucks within 30 days and offers a testimonial. An Internet marketing coach wants only more coaching clients. And, they get those by wowing you at Internet marketing conferences with their occasional testimonials.
4) The Internet marketing coach won’t tell you exactly what to do
Many Internet marketing techniques that are suggested during coaching sessions never produce the expected results. Why? Because coaches are very afraid of liability. They legally can’t tell you to “try changing your headline to this…” They’ll instead tell you to “try a more captivating headline.” As a result, most suggested techniques never even get implemented because the coach is too vague in his instruction for a layperson to carry out the task.
5) The Internet marketing coach doesn’t care if you use your sessions or not
All of the previous four reasons for why Internet strategy coaching doesn’t work leads up to one result; the client stops calling for more coaching. The client gets intimidated that they’re not able to produce the results even with the coaching. The client is not able to implement the vague suggestions and lets time pass. Then, when contact is made, the coach is on to other projects…looking for those quick-hit testimonials.
What’s the Internet Marketing Coaching Solution?
So, what’s the solution? Simple. Don’t look for an Internet marketing “coach” but a mentor instead. Finding an Internet marketing strategy mentor can be a challenge and costly, but you want to look for someone who has done what you want to do. Someone with whom you enjoy conversing and interacting with. Someone who will take you under their wing and help you step-by-step with a genuine interest in the long-term success of your project.
There are three types of Internet marketing mentors, but our team at HereNextYear mentors every client as part of our normal business. That’s right! You don’t have to pay extra for our mentoring services; they’re built-in to whatever you have us do for you.
We might, for example, design a Web site and teach our clients step-by-step how to maintain their own content instead of them having to contact a designer when they want basic Web site content changes. Look for an Internet strategy mentor rather than an Internet marketing coach and your results will much more likely exceed your expectations.
Read More...
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