Internet Marketing Coaching

For years business coaches have had a positive impact on people’s lives. Some of my clients are business coaches and life coaches and success coaches.
So, I don’t want you to think that I have some sort of vendetta against coaches when I say Internet Marketing Coaching doesn’t work.
And, I’m sure that there are the few success stories out there where an Internet marketing coach helped turn a failing website into a rags to riches story.
What I can say is that most Internet marketing coaches are either incapable of helping their clients or the clients never even give the coaches the chance to help them. In both cases, practically all Internet marketing coaching programs fail when:


1) The Internet marketing coach is not experienced
Most Internet marketing coaching programs are inspired by a world-renowned speaker but the coaching sessions are implemented by a second or third-hand employee making $10-$20/hr. The helpers might be experienced with Internet processes but very rarely will they be experienced with a wide variety of industries, products, and audiences.
2) The Internet marketing coach doesn’t have time for you
Most Internet marketing coaches get paid by a combination of by-the-hour rate and how many coaching sessions they can get through in a day or week. Their interest is call volume…rather than your sales volume.
3) The Internet marketing coach loses interest if your results are not quick
Make no mistake. Owners of Internet marketing coaching businesses care about one thing. Getting through as many coaching clients as possible until that one lucky star makes a few bucks within 30 days and offers a testimonial. An Internet marketing coach wants only more coaching clients. And, they get those by wowing you at Internet marketing conferences with their occasional testimonials.
4) The Internet marketing coach won’t tell you exactly what to do
Many Internet marketing techniques that are suggested during coaching sessions never produce the expected results. Why? Because coaches are very afraid of liability. They legally can’t tell you to “try changing your headline to this…” They’ll instead tell you to “try a more captivating headline.” As a result, most suggested techniques never even get implemented because the coach is too vague in his instruction for a layperson to carry out the task.
5) The Internet marketing coach doesn’t care if you use your sessions or not
All of the previous four reasons for why Internet strategy coaching doesn’t work leads up to one result; the client stops calling for more coaching. The client gets intimidated that they’re not able to produce the results even with the coaching. The client is not able to implement the vague suggestions and lets time pass. Then, when contact is made, the coach is on to other projects…looking for those quick-hit testimonials.
What’s the Internet Marketing Coaching Solution?
So, what’s the solution? Simple. Don’t look for an Internet marketing “coach” but a mentor instead. Finding an Internet marketing strategy mentor can be a challenge and costly, but you want to look for someone who has done what you want to do. Someone with whom you enjoy conversing and interacting with. Someone who will take you under their wing and help you step-by-step with a genuine interest in the long-term success of your project.
There are three types of Internet marketing mentors, but our team at HereNextYear mentors every client as part of our normal business. That’s right! You don’t have to pay extra for our mentoring services; they’re built-in to whatever you have us do for you.
We might, for example, design a Web site and teach our clients step-by-step how to maintain their own content instead of them having to contact a designer when they want basic Web site content changes. Look for an Internet strategy mentor rather than an Internet marketing coach and your results will much more likely exceed your expectations.